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1. All of your social media platforms should be consistent and streamlined so you can build a strong + iconic brand.
Twitter, Instagram, Pinterest, Facebook, Periscope, LinkedIn, Google+. All of these accounts should either have your name, or some variation of it, or the name of your company, as your handle.
If for some reason your name is not available, sometimes adding a middle initial is an option. (This is also a good way to help you figure out a company name if you don't want to use your personal name. If all of the social media handles are taken, maybe think about a different name for your company.)