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A client of mine recently asked me if she should start a Facebook group for her community.
As a coach, it's not my job to tell her what she 'should' be doing in her business, so I asked her several questions so she could decide for herself.
I shared with her my experience with my own group and some tricks I use to increase engagement.
"I can't afford it."
We've all been there.
You had an amazing Discovery Call or Consultation, and you're really connecting with the other person on the line. You're positive it's a sure thing.
You get to the end of the conversation, where you share with them the length of the program, all of the goodies and what they'll receive, possible results, and...the cost of the program.
One thing I'm *really* good at is spilling my guts on social media. It's maybe why you're even here in the first place. Because you saw something I wrote and it really stood out for you, and you wanted to know more.
But don't think it's always been this way. What you see now is from YEARS of writing, coaching, journaling and sharing my story in different ways, which eventually led me to live a pretty (ok very) public life.
I have had to work through so many stories I was telling myself...
For an online coach + business owner, a sales funnel is probably the most important marketing tool you have. And yet many entrepreneurs (coaches, digital nomads, etc.) - both new and established - have no clear understanding of what a funnel is or how this business tool works.
As you can imagine, failing to fully understand this critical part of your business means fewer sales, lower profits, and ultimately, an unstable business.
When you think of the words 'networking' and 'marketing', what comes to mind?
Do you think businessmen in suits, handing their cards out, trying to make the sale?
Or do you think about connecting with people on a deeper level, making friends and having fun conversations?
If you have a business with an online component, chances are you're spending a lot of time in front of the computer. The internet is an amazing thing, as it has the ability to both simultaneously grow your business and wipe out hours of your day.
If you don't have the proper tools in place, you'll spend more time going back and forth trying to make appointments and post content than you will talking to and connecting with your ideal client.