Tired of feeling like you don't know where to start as you're building your coaching business?

Taking in a TON of content from every coach out there but now you're paralyzed, not knowing what to do first?

Done fucking around so you can finally get paid to do what you love?

Ready to PLAY BIG and need a program that will walk you through the business building process step-by-step, but also allow you to build your own UNIQUE biz (NOT a cookie cutter approach)? 


A new or new-ish coach, ready to get their message out into the world in a BIG way.

Ready to put in the work to build your coaching business and have your first $1k, $2k or even $5k month!

Committed to creating a business that upholds the International Coach Federation's Core Competencies and Ethics.

A person with BIG goals and dreams who needs support and accountability to get to where you want to be.


I created Wild Woman: Business Unleashed after watching too many women try the DIY Method, piecing their companies together, leaving them disjointed and fragmented. Following the advice of half a dozen coaches, copy and pasting what someone else told you to say... 

I speak from my own personal experience, as well. As I was going through my first Coach Training Program, I was so overwhelmed with all of the information that was online. Webinars, Facebook Lives and groups telling me how to build and market my business, signing up for everybody and their mother's opt-in. What was even more confusing was the conflicting information I was getting. "Do this for more engagement." "No, don't do that. You'll be put in Facebook jail. Do this instead."

I don't know how many times I said, "I just wish all of this information was in one spot so I didn't have to search for the answers anymore."

And that is how Business Unleashed was born! I created this course so new coaches can have all of the business building tools they need in one place!

In this digital course, I will show you step-by-step how to set your coaching business up for success and in a way that comes from YOUR authentic voice, so you can stand out from the crowd by simply being badass, amazing YOU.

This is a great addition to any Coach Training Program. This course is not designed to replace a reputable and credentialed Coach Training Program, but rather meant to be continuing education and business development. If you're interested in going through an ICF Accredited Coach Training Program, please click here for more info!

We kick off on January 5th for 12 weeks!


Module 1: Goal Setting, Mindset + Visioning. Get crystal clear on your business goals while also creating a visioning and mindset routine so you can get and stay in an aligned and high vibe as you build your business. Your mindset will truly make or break your business and coaching experience, which is why I made this the first module of the program. 

Module 2: Getting Legal + Legit. Complete clarity around the foundation of your business from a legal standpoint. If you don't have a legally formed business, you don't technically have a business. In this module we cover the difference between LLC's and Sole Props, the contracts you legally need to have in place, and the pieces of information you need to have on your website to legally protect your business,

Module 3: Rich Boss Babe. Making bank and feeling like a total Boss means knowing what to do with your money when you get it. Separating your business and personal accounts is only the beginning when it comes to setting your business up for financial success. In this module we cover the types of accounts you need to have in place to have a financially healthy business so you can make a profit from Day 1. We also dive into your money mindset and your beliefs around money, so you can bust through all of your money story bullshit and charge what your time and services are worth! Special Guest: Bookkeeper + Profit Strategist: Carrie Fry Williams

Module 4: Attracting Clients Who Light You The Fuck Up! In this module you will discover exactly who it is you're meant to serve and get deeply intimate with your Dream Client Avatar. You'll connect to them in a way that will allow you to craft your content and marketing materials so they're drawn to you and your message. We'll explore how to start talking about your unique gifts and services online and 14 ways to book a Discovery Call!

Module 5: Becoming a Badass at Sales. In this module, I'll walk you through my Discovery Call process so you can close more sales and make the money you desire. You'll have access to my Discovery Call Script so you can see how I structure my calls and then you'll craft your own script so the calls feel natural and easy. We also dive into objections and how to handle them when they come up. 

Module 6: Building a Strong Brand Through Storytelling. When you show up online as YOU, talking about your interests, what lights you up, and the things you’ve learned in this lifetime, you automatically set yourself apart from the rest. Nobody is like you, and that is so.fucking.amazing. In this module, we explore the Foundation of Storytelling and how to mine content from your daily life and turn it into a captivating story that will captivate your audience.  

Module 7: Creating High Vibe Experiences for Your Clients. Design and price your Signature Program so you fall in love with your offerings and can sell the shit out of them. In this module, you will discover your unique process from taking clients from Point A to Point B, so you can confidently talk about the benefits of the program and the results you can help your clients achieve. We'll also explore pricing structure, creating a Fast Action Bonus and incentives and discounts for your programs. 

Module 8: Coaching Professionalism and Development. In this module, we explore the Core Values, Core Competencies and Ethics of the International Coach Federation and why they are important to your coaching business. You'll learn how to use the Core Competencies within your coaching calls so you can grow as a coach and serve your clients more powerfully. If you've been thinking about becoming ICF certified, this module contains all of the information you need in one place. (This module does NOT replace a proper Coach Training Program. To learn more about joining my class in April to train as a Life Coach click here.)   

Module 9: Sales Funnel Fun. Invite people into your business through different levels of engagement while creating multiple streams of income. Sales Funnels make your job easier by attracting and educating new community members, creating brand awareness, and building the trust of the people you will eventually be working with. It’s a system that you need in place to gain the trust of your community and to set yourself apart from the masses. In this module, we will explore ways to build your newsletter list, creative opt-in ideas, and ways to keep track of your leads.

Module 10: Websites and SEO. Learn the basics of creating your own website, the five must-haves and how to use SEO to drive traffic to your site. While having a website isn't a MUST, it certainly shifts things from hobby to business quickly. When you have a place you can refer potential clients, you feel more confident and and legitimate as a coach. IN this module, you'll learn the basic pages and content you need to have on your website, as well as how to SEO (Search Engine Optimization) optimize your website so you show up on more searches. Special Guest: Web Designer and SEO Specialist: Ronni Morgan

Module 11: Social Media 101. As an online business owner, social media is your lifeline. We'll cover the top social media platforms and explore how to post, when to post, and what to post. You'll develop a social media strategy so you can show up confidently and consistently with a clear and concise message your audience will love. 

Module 12: Bringing the Woo Into Your Biz. Crystals, cards, and guides...oh my! The other side of business that will help you create a soulfully aligned business. Business is more fun when it's Divinely guided and inspired. If you're new to the Woo or a seasoned spiritual entrepreneur, this module will help you identify which crystals to use for manifestation and clarity and how to use your intuition to guide your business decisions.  


+ Weekly 2 hour group coaching calls to go through the content and get your coaching requests answered

+ Fourteen fillable and printable workbooks, jam-packed with over 20 pages of content each!

+ A Private Facebook group for accountability and support

+ A digital copy of the book 'Profit First' by Mike Michalowicz, so you can build a financially healthy business   

+ Lifetime Access to the group, updated workbooks and additional content that's uploaded into the program

BONUS GIFT: 3 Month Membership to Inner Glow Circle, for additional support, training, and coaching.


+ You're a passionate, bold, dedicated Wild Woman who is done fucking around and ready to build a profitable coaching business. 

+ You are willing to invest the time and money into your business and know that you're going to get to where you want to be FASTER with support and accountability.  

+ You have been working as a Coach or have a working knowledge of coaching, are enrolled in a coach training program or have completed a coach training program and need help with the business building aspect of coaching. This course is not meant to replace going through a Coach Training Program. To learn more about joining me in April to train as a Life Coach, click here.



- You're unwilling to invest the time and money it's going to take to build a legitimate coaching practice.

- You hate social media and don't want to be on Facebook or Instagram. 

- You're ok with feeling overwhelmed and not sure what to do next or how to take your business to the next level. 

- You think coaching sounds cool and you give great advice but really have no idea what you're doing or how to coach. This course is not meant to replace going through a Coach Training Program. (If you're interested in training as a coach, click here.)



"Before connecting with Shannon, I had spent well over a year manically studying how to launch my dream brand, but successful execution still eluded me. During our coaching calls, she broke down what felt like a HUGE project into a step by step process. She taught me it’s not the marketing jargon, tricks, or formulas that matter - it’s the people who want to know who I am and WHY I do what I do.

Since working together I've launched my website, 3 opt-ins, and an online course, and every word of copy I (proudly) wrote myself! But the even bigger transformation since working with Shannon is my new found confidence to speak my truth and come out from behind the keyboard! Shannon knows what she’s talking about - owning your story is the best business tool you can invest in."  Laura Ellen, Certified Life + Food Coach

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“The universe put Shannon in my path exactly when she was supposed to show up. After meeting her, she quickly became my inspiration for what was possible along a path I knew I needed to pursue as if my life depended on it. 

While this path that Shannon lives on and coaches from helped me become an entrepreneur and form the wellness company, KURE, it also taught me something so much more valuable - how to vulnerably speak my truths without the urge to hide under a rock!!

Coaching by the example she lives, Shannon encouraged me to give myself permission to speak from my heart’s voice, a voice that felt trapped in a box wrapped with fear and self doubt. To say that being coached by Shannon has been a life changing transformation would be an understatement! ” Kate Ure, Health, Wellness and Lifestyle Coach

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“Before meeting with Shannon I was confused about how to market my business and didn’t know how to “add value.” She both supported and challenged me which allowed me to focus on the things that were important.

Since working with Shannon I’ve been published 3 different times, left my 9-5 to launch my dream career, and learned how to share my story in ways that felt authentic and valuable. I’ve grown my email list, instagram followers and facebook tribe.

Shannon is honest, open and extremely supportive. I would still be confused and working my 9-5 job if I hadn’t began working with her. I’m so glad I made the investment in both myself and my business.” Tarah Galloway, Licensed Clinical Professional Counselor, Mind|Body|Soul Coach



This program will run for 12 consecutive weeks starting Saturday, January 19, 2019-April 6, 2019 9 am PST/12 pm EST/6 pm CET.

If you are enrolled in Inner Glow Circle’s ICF Accredited Coach Training Program, this 12-week course is ABSOLUTELY FREE! Click here to learn more and enroll!