Coaching
1:1 Anti- Hustle Business
Are you an ambitious coach or service provider ready to scale your business into the 6 and multi-6 figure range, but feel bogged down by constant hustling? Unlock a new level of success with private coaching from me - and live life on YOUR terms while traveling around the world!
oh hell yes!
6 MONTHs
Starts at $1000/mo
you?
Is this
Hey Wild One
Are you tired of spinning your wheels, doing all the things you’re ‘supposed’ to be doing but you’re not seeing the results?
Do you wish that you could have an endless supply of content and downloads so you never have to think about what to post next?
When you sit down to write do you struggle to connect your story to your work and your posts feel like they fall flat?
Do you want to wake up every day and know exactly what to do in your business so you can work less and play more?
Does the bro marketing, hustle mentality make you want to smash your face into a wall, but you don’t know how else to run your business because that’s what everybody else is teaching?
Do you want a business where you only work a few hours a day, can work from anywhere in the world, and get paid to show up and be unapologetically YOU?
Are you ready to see all of your efforts pay off, with consistent cash and clients rolling through?
That's Sooo ME!
you're nodding your head like
if this sounds like you and
Mmmmmhmmmm
You’re in the right place and I want to help make life and business.
So. Much. Easier!
I get it, I’ve been there…
☠️ working 60+ hour workweeks, running someone else’s million-dollar biz
☠️ burnt the fuck out, uninspired, and unable to access my creative flow, which meant business felt hard AF
☠️ putting pleasure and play last, if it even made it onto the list that week, and taking breaks only because I had to or I was going to have a MF meltdown
☠️ my time and effort invested into the million-dollar biz was not reflected back to me in my own bank account
☠️ having to watch what I said online because I was representing someone else’s company, not my own brand
This is how I unleashed my own potential
What could happen if I put
my coaching business, I knew I needed to do things differently. I had been coaching for a total of 5 years and I had tried the whole bro marketing BS (funnels, newsletters, content calendars, and all the courses, programs, and opt-ins)…
So I decided to see what could happen if I were to put pleasure and play first, in all areas of my life. This meant scheduling my work around my play, not the other way around. It meant finding pleasure in my everyday activities as well as learning how to take exquisite care of myself. It meant working less and playing more, and then…
in February 2020, when I relaunched
pleasure and play first?
13 months later:
🔥 I run my own multi 6-figure coaching business working just a couple of hours a day and teach people how to build and scale their own profitable businesses by putting pleasure and play first
🔥 Because of the space I’ve created in my life, content and ideas easily pour out of me, so no more wondering what to talk about every day
🔥 I get to show up as my biggest, boldest, unapologetically self
🔥 Pleasure and play come first and are scheduled like they’re non-negotiable meetings. Baths, bike rides, massages, naps, snuggle time with the kitties, reading on the patio, or taking a random day off to go the beach…pleasure first, always, in all the ways
book a call
Building Someone Else’s Dream, Struggling to Have Consistent Income
Building My Multiple 6-Figure Biz While Taking 12+ Weeks Off a Year
Before
After
Building Someone Else’s Dream, Struggling to Have Consistent Income
Before
Building My Multiple 6-Figure Biz While Taking 12+ Weeks off a Year
After
Deconditioning
The
Process
Deconditioning
We have all been raised in
That values toxic productivity. We’re taught early on that in order to be successful we have to put in long, hard hours. We equate hard work with worthiness and if we’re not working 8-10 hour days in front of a computer then we’re not really working.
If you’re a woman or have been socialized as female you’ve learned that it’s best to be humble and not brag about your accomplishments, do not be too proud, too smart, too rich, too pretty, too loud, too funny, too ambitious, too YOU. You’ve learned to be agreeable, to not draw attention to yourself, and to not rock the boat. You’ve been conditioned to believe that you’re too much but also not enough. Throughout the years you’ve developed the Good Girl Complex and you feel like you’re suffocating.
The most important work we’ll do together won’t be about your sales funnel, won’t be about your offer or your prices or your content calendar.
a capitalist culture
The hardest part of our work
Resting, doing one thing at a time, and allowing things to be easy. The deeply ingrained belief that this has to be hard is a tough belief to break up with and you may want to fight me to keep that belief…but what you’ll discover on the other side is a sense of ease and freedom that you’ve been dreaming about.
I don’t do the cookie cutter shit. Every client is different, has different needs and desires, and has different beliefs that need to be explored and dismantled. The work we do will be customized based on your specific needs and what I see available for you.
You’ll leave each session with a to do list so you know exactly what you’ll be working on in between our sessions, as well as journal prompts and pleasure practices that will allow you to go deeper on your own. This work isn’t just about funnels and strategy, although of course we’ll cover all of that.
There is a major personal transformation that takes place with my clients as they uncover what’s been holding them back so they can live out their biggest, boldest lives.
together will be you
slowing down
together will be you slowing down
A Writing Coach who worked through her fear around Playing Bigger and put herself out there by taking a chance and sending a pitch and was hired by Marie Forleo for a project and made more money in a day than she had in her entire business!!
A Certified Project Manager who left her soul-sucking job in corporate, became a full time coach, created multiple offers and payment plans, quickly scaling her business to $10k months
A Dental Consultant and Hiring Agency Owner who completely revamped her business once she realized she was wildly undercharging for her services, created a brand new offer, increased her rates (and her confidence!) and went from $7200 in all of 2020 to $19,650 in January 2021 alone!
A Sex + Relationship Coach who learned how to combine her personal story around healing sexual shame with the work she does to help others do the same. She went from zero visibility to regular Facebook Lives and trainings, created a newsletter, and healed her visibility wounds.
A Recovery Coach with MAJOR resistance to social media, who went from NO 1:1 clients to THREE 1:1 clients, 25 group participants, and 30 workshop participants in just a few months of working together!
A Salon Owner and Hairstylist with a team of 15 who learned how to easily create content, confidently built her personal brand and started a second business as a Consultant for Salon Owners and Stylists. Her salon crossed over a million in sales during our time together.
APPLY NOW
What could you do with more
Pleasure, play and radical courage?
Launch without the burnout
that depletes your
energy and creativity
Craft high-converting
content and stories that
speak directly to
your ideal clients
Host expansive and exciting
sales conversations that
keep you in alignment
and integrity
Develop an unshakable
money mindset, establish
healthy money habits and
Raise 👏🏻 Your 👏🏻
MF 👏🏻 Prices! 👏🏻
Learn to trust yourself
fully by overcoming
beliefs and fears
Decondition from
corporate culture &
toxic productivity
01
Pleasure First
This will be the hardest part of our work together, deconditioning from corporate culture and toxic productivity, doing less and playing more. We’ll look at where you can create more pleasure in your life and business and how you can put pleasure and play first! You didn’t leave your 9-5 so you can work 10 hours days and struggle from home. We’ll simplify every process along the way and create a plan that allows you to nap more, work from the bath, take days off, and have some damn fun!
1:1 Coaching
A Writing Coach who worked through her fear around Playing Bigger and put herself out there by taking a chance and sending a pitch and was hired by Marie Forleo for a project and made more money in a day than she had in her entire business!!
03
Creating/Pricing Your Program
We will either design a new program or clarify the main program you already have so that it is crystal clear to both you and your soulmate clients what it is you’re offering and how you will help them achieve the results they desire. You will gain clarity around who the program is for and how you will show up and serve them and be able to confidently sell the shit out of this transformational experience. We will also look at how to price your programs so they feel both in alignment and expansive, and you will learn how to regulate your nervous system as you receive and hold more money.
02
Mindset
We will identify the beliefs and fears that are keeping you from showing up as your authentic, radical self, whatever that may look like for you. I will provide you with mindset and journaling exercises that will help you shift your beliefs around success, content creation, and visibility. Through this work, you will learn how to trust yourself so you show up in every way of your life more confidently and courageously.
04
Money
Our money shit gets in the way of us showing up confidently online and during sales calls, so we’re going to dig into what your beliefs are around making money, keeping money, spending money, and receiving money. We’re also going to dig into your money habits and how to manage your money because it’s not only my job to help you make money but to also manage and keep it. All of my private clients receive a digital copy of the book, Profit First by Mike Michalowicz, so they can create smart money habits now vs. having to clean shit up down the line.
05
Messaging + Marketing
When you’re clear on what it is you’re launching and selling, creating content becomes so much easier. Together, we will help you craft your unique message so your community feels like you’re in their heads and speaking directly to them. We will create and craft storytelling and sales posts that draw your audience in and invites them to work with you. You’ll be able to take these writing and storytelling skills and use them for everything you launch moving forward.
06
Sales
We’re going to undo all the things you’ve learned about sales throughout the years to make sales conversations feel expansive, exciting and something to look forward to. We will dive into your sales process, see where you’re tripping yourself up, and create a process that feels better to both you and your potential clients so you can show up from a place of alignment, integrity, and providing breakthroughs on your sales calls.
07
Launching
Launching doesn’t have to suck and I will break this down for you so that it all finally makes sense, is easily digestible, and you can repeat this process over and over in every launch moving forward. Once we’ve mapped out your offer, we will create a launch plan that includes dance parties, celebrations, and juicy self-care so you don’t burn yourself out.
08
Scaling
Your time is limited and the way you’re going to grow and scale your business is if you have multiple offers and payment plans for your clients. We will create an expanded business model which will allow you to offer a suite of services like workshops, group programs, and digital courses so you can increase your impact and take your income to the next level. This is the way to scale your business to consistent , $5k, $10k, and higher cash months.
The 8 Part Process
I'll Walk You Through
book a call
01
Pleasure First
This will be the hardest part of our work together, deconditioning from corporate culture and toxic productivity, doing less and playing more. We’ll look at where you can create more pleasure in your life and business and how you can put pleasure and play first! You didn’t leave your 9-5 so you can work 10 hours days and struggle from home. We’ll simplify every process along the way and create a plan that allows you to nap more, work from the bath, take days off, and have some damn fun!
The 8 Part Process
I'll Walk You Through
02
Mindset
We will identify the beliefs and fears that are keeping you from showing up as your authentic, radical self, whatever that may look like for you. I will provide you with mindset and journaling exercises that will help you shift your beliefs around success, content creation, and visibility. Through this work, you will learn how to trust yourself so you show up in every way of your life more confidently and courageously.
03
Creating/Pricing Your Program
We will identify the beliefs and fears that are keeping you from showing up as your authentic, radical self, whatever that may look like for you. I will provide you with mindset and journaling exercises that will help you shift your beliefs around success, content creation, and visibility. Through this work, you will learn how to trust yourself so you show up in every way of your life more confidently and courageously.
04
Money
Our money shit gets in the way of us showing up confidently online and during sales calls, so we’re going to dig into what your beliefs are around making money, keeping money, spending money, and receiving money. We’re also going to dig into your money habits and how to manage your money because it’s not only my job to help you make money but to also manage and keep it. All of my private clients receive a digital copy of the book, Profit First by Mike Michalowicz, so they can create smart money habits now vs. having to clean shit up down the line.
05
Messaging + Marketing
When you’re clear on what it is you’re launching and selling, creating content becomes so much easier. Together, we will help you craft your unique message so your community feels like you’re in their heads and speaking directly to them. We will create and craft storytelling and sales posts that draw your audience in and invites them to work with you. You’ll be able to take these writing and storytelling skills and use them for everything you launch moving forward.
06
Sales
We’re going to undo all the things you’ve learned about sales throughout the years to make sales conversations feel expansive, exciting and something to look forward to. We will dive into your sales process, see where you’re tripping yourself up, and create a process that feels better to both you and your potential clients so you can show up from a place of alignment, integrity, and providing breakthroughs on your sales calls.
07
Launching
Launching doesn’t have to suck and I will break this down for you so that it all finally makes sense, is easily digestible, and you can repeat this process over and over in every launch moving forward. Once we’ve mapped out your offer, we will create a launch plan that includes dance parties, celebrations, and juicy self-care so you don’t burn yourself out
08
Scaling
Your time is limited and the way you’re going to grow and scale your business is if you have multiple offers and payment plans for your clients. We will create an expanded business model which will allow you to offer a suite of services like workshops, group programs, and digital courses so you can increase your impact and take your income to the next level. This is the way to scale your business to consistent , $5k, $10k, and higher cash months.
book a call
Why me…
With a bold and brave spirit, I officially stepped into the coaching industry in 2015. What began as an ambitious venture quickly grew more successful than anticipated! In 2017, I received my Associate Certified Coach credential through the International Coaching Federation; soon after that came my Professional Certified Coach credential (2018) followed by Mentor Coach Certification (2019) - making me one of few blessed with such extensive qualifications to hone their skills across many industries and career paths.
To top things off, October 2013 marks my personal journey into successful recovery from drug & alcohol abuse which further enriches my work personally & professionally alike – talk about coming full circle!
With over 24 years of professional experience in various fields and industries, I have dedicated the last 8 to helping others achieve success through business coaching and helping my clients from every niche build, grow, and scale their own successful and profitable businesses. But my expertise is so much more than business coaching - my life and professional experiences have prepared me for an incredibly diverse portfolio! From Domestic Violence Counselor and Chemical Dependency Professional, Hairstylist, Coach Trainer, Mentor Coach, to Sales + Marketing Coordinator for a million dollar coach training company -- I've seen and done it all!
burnt. the . fuck . out.
I had paused my own coaching business for a year and took on a contract position as the Sales + Marketing Coordinator of a million dollar coach training company, logging 50-60 hours a week. I needed to take my life and time back, so I did not renew my contract, left the company completely, and relaunched my coaching business.
I launched my signature course, Business Unleashed (now known as Anti-Hustle Business School), with 19 women joining me to build and grow their coaching businesses. I revamped my 1:1 offer and began taking private coaching clients again.
I launched and sold out a retreat in Italy and had a second retreat filled when Covid hit and halted all travel plans.
Within 14 months of re-launching my coaching practice, I hit 6-figures while working less and playing more! I prioritized my health and well-being, worked from the bath, traveled around Italy, and put pleasure and play first. This is the time and money freedom that I’d been dreaming about for 5 years but had never experienced.
Now that I know how to access it, I want to help every business owner experience this for themselves as well.
In February 2020 I was
full service
package
3+ Coaching Calls a Month
that you can record and refer back to as needed.
Voxer Support Monday-Friday
between calls so you have me in your back pocket during your launch, for copy support, and to cheer you on throughout the week as you go for your big goals
Copy Support
on sales pages, posts, newsletters, anything you’re creating, you’ll have my eyes on it
Welcome Workbook
to help you get clarity around your goals and start moving you forward before we even get started!
Customized
assignments + practices
that will stretch you and help you lean into your edges
Full access to any courses or group programs I launch during our time together, like my signature programs Marketing Magic and Anti-Hustle Biz School
Access to monthly group calls with my OBM for operations and systems support, as well as support from my in-house DEI Coach/Consultant for help with pricing, sales, and strategy.
Full Service Package Bonuses
The Lite Package
2 Coaching Calls a Month
that you can record and refer back to as needed.
Voxer Support
Monday - Friday
so you have me in your back pocket during your launch, for copy support, and to cheer you on throughout the week as you go for your big goals
Welcome Workbook
to help you get clarity around your goals and start moving you forward before we even get started!
Customized
assignments + practices
that will stretch you and help you lean into your edges
What to expect
Book a Call
I will stand for you and hold your vision, especially when you wobble and doubt yourself.
Having me on your team will shorten the learning curve and help speed up your path to success. I will share with you everything I know, hold space for you, and help you work through the blocks and beliefs that are holding you back.
We’ll work on strategy, mindset, messaging, pleasure practices, and how to embody this next level you.
during our time together
what to expect
A Writing Coach who worked through her fear around Playing Bigger and put herself out there by taking a chance and sending a pitch and was hired by Marie Forleo for a project and made more money in a day than she had in her entire business!!
A Certified Project Manager who left her soul-sucking job in corporate, became a full time coach, created multiple offers and payment plans, quickly scaling her business to $10k months
A Sex + Relationship Coach who learned how to combine her personal story around healing sexual shame with the work she does to help others do the same. She went from zero visibility to regular Facebook Lives and trainings, created a newsletter, and healed her visibility wounds
A Web Designer who also trains and sells horses came to me stuck in overwhelm. She had several businesses and projects going at once and in was in decision fatigue. We slowed down, focused on one thing at a time, and she sold her first web design project AND her first horse in the same month.
A Dental Consultant and Hiring Agency Owner who completely revamped her business once she realized she was wildly undercharging for her services, created a brand new offer, increased her rates (and her confidence!) and went from $7200 in all of 2020 to $19,650 in January 2021 alone!
A Women’s Leadership Coach who came from social services and struggled with charging for her skills and time because, well, social services will do that to you. She healed those beliefs, created offers she believed in, got hired, and was published in Darling Magazine and Thrive Global.
A Certified Holistic Health Coach who started her business from scratch, formed an LLC, opened up business bank accounts, created a program that she had been thinking about creating for years, worked on her messaging and content, and got hired by her first client!
A Recovery Coach with MAJOR resistance to social media, who went from NO 1:1 clients to THREE 1:1 clients, 25 group participants, and 30 workshop participants in just a few months of working together! We focused on what did feel good, where she enjoyed showing up, and how to create content and offers that convert.
A Career + Side Hustle Coach who was ready to leave corporate America but nervous to make the leap. She created a 1:1 program that helped other women who were also leaving their 9-5’s, got clarity around her message, started showing up on social media, and went from 0 clients to 4 clients
A Breathwork Facilitator who worked through her fears and beliefs around people not wanting to pay her for her services, and went from selling random one-off sessions to longer-term packages, which stabilized her income and her nervous system.
A Salon Owner and Hairstylist with a team of 15 who learned how to easily create content, confidently built her personal brand and started a second business as a Consultant for Salon Owners and Stylists. Her salon crossed over a million in sales during our time together.
