The Mastermind
A 6-month Mastermind + Community for coaches who are ready to put in the work AND the play required to build a pleasurable and profitable business that lights you TF up.
APply now
your next-level is calling...
1,000 / mo
for 6 months
boring ass conversations...
for people having
This is where you'll have an opportunity to have those higher-level business conversations that aren't being had on the internet.
this isn't a mastermind
APply now
should be fun.
Business can and
F*ck Pain points.
In this Mastermind, you'll:
Gain total clarity around your message and content strategy so you know exactly how to show up and share with your community in a way that gets them excited to buy from you
Know exactly how to prevent feast-to-famine months by simplifying your unique process, frameworks and repeatable launch strategies
Experience a shift in your energy & self-worth so you can end the overdoing, overthinking, and overwhelming doubt cycle and instead prepare for a whole new level of abundance
Befriend money talk: learn new money mindset strategies that make receiving, spending and managing money more pleasurable and exciting
Make self care, play, and pleasure the foundation for inevitable business success without the hustle, bustle and burnout.
F*ck Yeah. I want this
Mastermind, you'll:
In this
to join The Mastermind
Personal Invitation
Consider this your
Experience
in 6 months
what to expect in the mastermind
total transformation
3 group coaching calls
10 Minute Hot Seat
with Shannon
We both know you don’t actually need any more courses or training. What you need is accountability to apply the information you already KNOW and someone to guide you and hold you as you expand into a new level of business and leadership.
Each month, there are 3 group coaching calls where you'll have a 10-minute hot seat for us to untangle and rewrite the limiting beliefs and stories that are keeping you stuck, as well as make tweaks to your simplified strategy so you're set up for success throughout the week.
01
02
monthly
1:1 Coaching
with the support coach
Each month, you’ll get a private 30-minute 1:1 session with Ashley to help you work through mindset challenges, pleasure practices and the specific strategic needs of your business.
monthly
Office Hours
with the support coach
If at any point during the 6 months you find yourself needing additional support, lean on the community and monthly office hours! This is a time dedicated to get feedback on a new idea, discuss results of a recent launch and/or breaking down any blocks that may be coming up. Office hours means anything goes!
03
04
Private
Facebook Community
Success is contagious and there is nothing like the support of your peers who are also playing a bigger game. This is where you'll share your brags, frustrations, and get round-the-clock support from an international community.
Access to
The Mastermind Vault
Including but not limited to:
The vault is stacked with various trainings on money mindset, sales and visibility, content creation and launching. Additional trainings will be added depending on the needs of the community as well.
05
Money Mindset, Pricing and Sales
Launch Like a Boss Training (with an exclusive backstage pass to my exact launch/content plan!)
Facebook Marketing Masterclass and FB group growth training
Social Media 101
60 Social Media Prompts to Skyrocket Your Visibility
APPLY NOW
Each month, you’ll get a private 30-minute 1:1 session with Ashley to help you work through mindset challenges, pleasure practices and the specific strategic needs of your business.
The breakdown
How this works:
Step 1:
Fill out the application
and tell me more about you, and your business goals
01
Step 2:
i'll personally review it
to make sure this Mastermind would be beneficial for you at your stage of business. You’ll hear back within 48 hours with either an invitation to join, or an invitation to apply for the next round.
02
Step 3:
Once you enroll, you’ll be
granted immediate access
to the pre-recorded materials, you’ll be assigned your pod and call schedule.
03
APPLY NOW
01
Step 1:
Fill out the application
and tell me more about you, and your business goals
02
Step 2:
i'll personally review it
to make sure this Mastermind would be beneficial for you at your stage of business. You’ll hear back within 48 hours with either an invitation to join, or an invitation to apply for the next round.
03
Step 3:
Once you enroll, you’ll be
granted immediate access
to the pre-recorded materials, you’ll be assigned your pod and call schedule.
A 2 hour virtual kick off retreat
6 months of high-level pleasure based business coaching
6 private sessions with Support Coach, Ashley
Support + accountability within the FB community
Access to the bonus training vault
Inclusive Business Strategies Training
Money Management + Profit First Training
Wealth Redistribution Training
Bonus Resources
What you'll get
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Investment:
$1000/month for 6 months
- A 2 hour virtual kick off retreat
- 6 months of high-level pleasure based business coaching
- 6 private sessions with Support Coach, Ashley
- Support + accountability within the FB community
- Access to the Business Unleashed training vault
- Inclusive Business Strategies Training
- Money Management + Profit First Training
- Wealth Redistribution Training
Bonus Resources
Bonuses
When you join
The Mastermind
You'll also get these exclusive bonuses...
Live Training with Q+A, with vp wright
Inclusive Business Strategies
vp teaches coaches and creatives how to build inclusive, sustainable, community-based businesses. We will dive into diversity, equity, inclusion, and anti-racism work so that you can build an anti-racist and inclusive business based on your values.
Money Management + Profit First
Wealth Re-
distribution
with Rebecca Samuels, CPA, Pythagus, LLC
with Sarah DeLuca.
I don’t just want to help you make more money, I want to help you become more responsible with money. Rebecca will share her expertise around bookkeeping and taxes and together we will teach you about the Profit First Method that completely transformed my business and money mindset. You’ll also receive a digital copy of Profit First!
Part of building a successful values-aligned business means supporting others in your community, too. Sarah DeLuca of Move Money Shift Power will share best practices for redistributing wealth to social justice movements. No matter how small your biz, you can move money aligned with your anti-racist values and scale your giving as your business scales up.
Money Management + Profit First
Wealth
Redistribution
(they / them)
(she / her)
(she / her)
Making Bank
From Burnt Out to
You wouldn't have recognized me in January 2020. I was working as a contracted-employee for someone else’s 7-figure coach training company, busting my ass 60+ hours a week. To accept this position, I pressed pause on my own coaching business that I’d spent the last 5 years building. I had to watch what I said online, and shrink myself because I was representing someone else’s brand. Yet that time, energy and effort was not at all represented by my bank account.
My employer didn’t give AF that I was burning out, uninspired, and unable to access my creativity. Everything felt hard. Desperate to relaunch my biz, and on the edge of a MF meltdown, I left that company in February of 2020 and committed to (re)doing business differently.
This is how I unleashed my own potential
No bro BS. And absolutely no fucking hustle.
play and pleasure first?
What could happen if I put
Eighteen months later…
🔥 I hit $115.8k cash in the first 8 months of 2021 while taking a week off every month during Shark Week to rest and take care of myself
🔥 I felt deeply connected and turned on to the work I’m doing in the world and having the impact reflected back to me in my clients’ success and in my bank account
🔥 I watched my clients get MASSIVE results, quit their 9-5’s, hit $18k cash months, and make more money than they ever have in their coaching businesses
ALL because I put pleasure and play first!
I scheduled it into my day like non-negotiable meetings. Baths, bike rides, massages, naps, snuggle time with the kitties, reading on the patio, or taking a random day off to go to the beach…
I asked myself a simple question
Pleasure first, always, in all ways.
Ashley Kruse (she/her)
to join The Mastermind
meet our support coach
meet our support coach
Embracing the Uncertain
Ashley started her company,
In January of 2019 after years climbing the corporate ladder. She worked in sales at one of the largest social media companies in the world before burning out, and taking a 6 month sabbatical.
While she was living that #buslife, she decided to commit to rebuilding her life through the process of deep, sustainable pleasure instead of the hustle and grind. Since then, she’s devoted her life and my business to helping people make the leap into entrepreneurship using pleasure based business strategies. Ashley’s made well over 6 figures in under 2 years using the exact same strategies she teaches clients. She is deeply committed to running, maintaining, and evolving a business and brand that prioritizes and operates equitably while actively doing the work to dismantle her privilege as a white, cis-gender, able - bodied woman both on a personal and professional level.
Outside business, Ashley dabbles in casual nomadic living via Buss Lightyear (her shuttle bus turned RV), momming my 4 year old son, and getting in as much pleasure and joy as I can.
The Mastermind is for you if:
You’re an established coach and have made some money in your business ($100 or $10k and beyond)
You’re thiiiiiis close to hitting your stride and know that all you need are the right people encouraging you and celebrating your progress along the way
Tired of feast to famine months and launches that didn’t exactly go as planned
Turned off by your business and turned on by the thought of doing better work, (and getting your clients better results)
Have a massive vision for where you want to take your business
You see the results my clients are getting and can’t sit still thinking about what those results could do for your life
Our anti-racist and inclusive values align and you’re excited to be part of this amazing community of coaches who are changing the world
have never coached or mentored anyone and don’t have an understanding of basic coaching skills
Don’t thrive in a group setting
Are not open to receiving support from a Support Coach
Aren’t ready to give up the bro marketing way of doing things and love to hustle
Don’t like being in a mixed identity container and prefer to be with women and femmes only
Do not align with my anti-racist values or inclusive business strategies
Have a problem with bad language and the word FUCK
It’s not for you (yet 😏) if you:
Decondition from
corporate culture &
toxic productivity
Learn to trust yourself
fully by overcoming fears and doubts
Develop an unshakable
money mindset, establish
healthy money habits and
Raise 👏🏻 Your 👏🏻
MF 👏🏻 Prices! 👏🏻
Craft high-converting
content and stories that
speak directly to
your ideal clients
Learn how to sell
from a place of alignment and integrity
Launch without the
burnout that depletes your
energy and creativity
What could you do with more
Pleasure, play and radical courage?
APPLY NOW
Launch without the burnout
that depletes your
energy and creativity
Craft high-converting
content and stories that
speak directly to
your ideal clients
Host expansive and exciting
sales conversations that
keep you in alignment
and integrity
Develop an unshakable
money mindset, establish
healthy money habits and
Raise 👏🏻 Your 👏🏻
MF 👏🏻 Prices! 👏🏻
Learn to trust yourself
fully by overcoming
beliefs and fears
Decondition from
corporate culture &
toxic productivity
Questions?
YES! It was renamed to be more inclusive to all identities.
No. In a mastermind, everyone is working on their own business at their own pace. They come to each call with a coaching request or something they’re working on and they use their time to workshop through the request. The benefit of the mastermind is that you’re around people who are at various stages of business and you have an opportunity to learn from them.
Being in a mastermind myself, I’ve had the opportunity to be around women who are doing what I want to be doing and they’re where I want to be. Watching them navigate their next level has helped me plan for the future and has also shown me what’s possible.
There comes a time in every business that consumption is no longer the problem. What I’ve noticed in the last 6 years in this industry is that people typically overinvest, and under implement. Our calls will be open coaching, and while there isn’t *technically* a curriculum or syllabus, most conversations will mirror topics I help my 1:1 clients with. Sales. Mindset. Pleasure. Program creation. Pricing. Money. Messaging. Marketing. Etc.
Short answer: She’s super fucking chill. Better answer: Ashley is very familiar with pleasure-based business and knows it isn’t about “pussy power.” She and I also have aligned values in terms of anti-racism and equity work. There’s no one I trust more to help me support you in this mastermind!
Yes! So, there are 2 pods. The women & femme pod meets on Tuesdays at 2pm EST, and the all gender identities pod meets Thursdays at noon EST. Each pod will be capped at 10 people, for a total of 20 members in the Mastermind. The reason for this is so Ashley and I are able to support everyone, hold space and give every member the attention they deserve.
While I largely serve coaches, this mastermind is also for service-based entrepreneurs who are ready to take their business to the next level. I help all of my clients refine their offers, get clear on their messaging, decondition from toxic productivity, and learn how to take exquisite care of themselves so they can deeply serve their clients. Some of my clients have also been therapists, hypnotherapists, hairstylists, consultants, web designers, authors, writers, and virtual assistants.
I know that 6 months can sometimes feel like a big commitment. But if you’re in it to win it, 6 months is a drop in the bucket if it means you’re going to learn how to run a sustainable, pleasure-based business. In fact, most of my clients stay with me for 12 months or longer.
I totally get it. If you’re anything like my mastermind alumni, you’re probably thinking you’ll just get caught up on all the other programs, courses and resources you’ve invested in. But the difference between those things, and this is that while we'll be covering strategy, funnels, messaging, and marketing, we'll also be diving deeply into mindset, confidence, and self-trust. The problem with most programs is that they're heavy on strategy and missing the UBER IMPORTANT mindset piece. Truth be told, you don’t need more courses or DIY programs, you need accountability and human support. Someone to guide you through the implementation of what you already know and who will help you fine-tune and customize your strategy.
What makes this investment different is 1) you decide that it’s going to be different and 2) I’m different.
I have been properly trained as a life and business coach and am ICF credentialed. I have gone through multiple ICF accredited coach training programs, am a Certified Mentor Coach and former coach trainer. I know how to coach, how to train and mentor coaches, and also how to hold people in their own shit and come out better, tougher, and stronger because of it. (And richer too!)
By completing my coaching certification it means I have training in the core competencies such as creating client accountability, measuring success, active listening, and powerful questioning. I’ve gone through trainings on the code of ethics, and general life coaching. All of this training and experience help me hold space, get better results, and allow me to support my clients beyond their business. Life doesn’t stop when you’re launching. My general life coaching training allows me to support my clients through other life circumstances that come up too.
Understandable. Don’t worry, all our calls are recorded so you can watch whenever it works best for you. Due to my location in Italy, this is the best time that works for me so that I can show up powerfully (and awake). Calls are 2 hours long but you don't have to be there the entire time. If you know you can’t make it live for the whole call, you can come for your 10-minute hot seat in the beginning and watch the replay later. There is SO MUCH value in listening to these calls at least once because you get to hear what others are struggling with and going through and can use their coaching requests to your advantage.
Well, you’re here for a reason. If you’ve read through this long ass sales page and you’re at the FAQ part, then there’s something that’s calling you, because that’s serious fucking commitment right there. How do you usually make big decisions? How do you tune in to your intuition? Personally, I’m a 2/4 Projector who needs to sleep on decisions for a day or two. Get quiet. Journal on your desires and decide that you’re ready and make a decision from THAT place. Decide that you get to have this. Decide that you’re the kind of coach who invests in coaching and your business at this level. And then get signed up for The Mastermind.
Can we talk coach-to-coach for a sec?
I remember being in your shoes. (Well, mine were flip flops) but I’ve been where you are right now. Joining a mastermind can feel like a HUGE financial risk. But personally, joining a mastermind is when the trajectory of my business changed.
That's what I want!
A mastermind amplifies that shit. It’s about the accountability to power through when and if doubt creeps in. It’s a safe space for us to collectively heal sisterhood and sibling-hood wounds by being in a community; by being witnessed. This mastermind will open the doors for alliances, collaboration, and friendship you may not have had before.
And while no ethical coach can guarantee results, I can assure you we give you our all but the onus falls on you to take responsibility for your success.
We have higher level conversations. We feed off the collective energy to stay inspired and skyrocket our growth. We unleash untapped potential, and become limitless.
Bottom line: this mastermind is fucking transformational.
You *do* know enough. You *are* qualified enough. Your clients really *get* results.
