The Mastermind
A 5-month anti-hustle business mastermind for coaches + service providers who want consistent cash overflow, streamlined systems and strategies, and unshakeable confidence while working less and playing more.
I AM SO IN!
your next-level is calling...
JOIN US NOW!
higher-level conversations!
for people having
We're having the conversations that you're not seeing on the internet. How to raise your rates and hold that new income level in your nervous system so you don't self-sabotage. Ways to manage your energy and mindset throughout your launches. How to use emotional regulation and somatic practices to increase pleasure and profit in your business.
this is a mastermind
I AM SO IN!
should be fun.
Business can and
Fuck Pain points
In this Mastermind, you'll:
Get crystal fucking clear on who you are, what you offer, and how to talk about it online so that your community eats up every word and you have a list of hot leads that never dries up
Learn and implement simple anti-hustle business strategies that stop the feast-or-famine months in their tracks so that you can create cash overflow and have projected income that allows you to breathe a huge sigh of relief
Remember who the fuck you are and show up online with such confidence and authority that everybody in your community is like who the FUCK do they think they are, and then you *brush your shoulder off* and SHOW THEM
Work through alllll of your money shit that's coming up around raising your rates, why making 'that much' money is problematic, and all the other things your brain is telling you so that you can get hired, sell out your programs, and quit your 9-5 and coach full-time
Learn what it truly means to have an anti-hustle business model where you plan your work around your play so that you can spend more time with your family (or your cats), travel, and actually enjoy the money that you're making
FUCK YES I'M IN!
Mastermind, you'll:
In this
to Join The Mastermind
Personal Invitation
this is your
Have Questions?
Book a Roadmap to $10k Months
1:1 Call Below!
Book your call
Experience
in 6 months
massive growth + breakthroughs
3 Pod calls
Guaranteed Weekly Hot Seat Coaching
with Shannon
At this stage in your business, what you need is weekly accountability to support you as you expand into the next level, someone to hold you to the fire and to keep you on track (and kick your ass when you need it.)
Every month, there are 3 group coaching calls where you'll have a guaranteed hot seat and we'll dive into your launch and content strategy, dial in your message and how you're marketing, work on your sales process, mindset, scaling...literally anything and everything that's coming up for you!
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Access to
The Mastermind Vault
Topics include:
The vault is stacked with various trainings on money mindset, sales and visibility, content creation and launching. Additional trainings will be added depending on the needs of the community.
05
Money Mindset, Pricing and Sales Training
Launch Like a Boss Training (with an exclusive backstage pass to my exact launch/content plan!)
Facebook Marketing Masterclass and FB Groups Training
Money Mastery
Create Your High-Impact, Signature Program Workbook + Training
I WANt IN NOW!
The breakdown
Here's the deal: I’ve guided countless entrepreneurs who were stuck in a loop, trying every strategy out there but not seeing the payoff they deserved. After working with them to reach consistent, five-figure months, I know exactly how to help you break through that same ceiling. That’s why The Mastermind is six months—to give you the time, space, and strategy to build lasting success and master the long game in your business.
Since relaunching my coaching business in February 2020, I’ve scaled to over $700k in revenue and helped hundreds of students and clients go from feeling stalled out to running businesses that bring in 5, 6, and even 7 figures. This is about true growth, real results, and a clear path forward. Are you ready?
monthly
Strategy Day
with Shannon
Every month, we dive deep with a 3-hour, no-BS content strategy and coworking session designed to get you into action. We kick off with a focused training session centered around a powerful theme for the month—think strategies you can implement now, not someday. Then, we jump straight into a coworking hour, where you’ll start applying what you just learned with live support, so you leave the call with real progress, not just notes.
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Monthly
Operations Office Hours
Each month, my Online Business Manager, Hannah Asp, will lead an hour-long office hours call where you can get support around all things tech, systems, automation, and the back-end of your business. This is where you can bring all of your questions around newsletters, course portals like Thinkific, and how to easily onboard your clients.
with Hannah Asp
What's Included:
monthly
1:1 Sessions With Shannon
Get monthly 1:1 coaching
Get Shannon's eyes on your business, launches, and support with your mindset month after month. You can use these sessions for strategy, mindset, walking you through your launch plan, processing what is coming up, celebration and brags - whatever you need. This is for you to get the support you deserve!
02
Caryl Mix
Caryl's story
meet our support coach
Speaker, Life Strategist and Mentor for your mind, body and business.
6 months of high-level, anti-hustle and inclusive business coaching
1 x 30-minute session (with me) to be used anytime during the 6 months
3 pod calls a month with me with a guaranteed hot seat on each call
Calls for this pod will be the first three Wednesdays at 1 pm EST
1 monthly office hours session with vp
Support + accountability within the FB community
Monthly themes and training where I will teach you about the most important things you need to have set up in your business like refining your offer, mastering sales, and your CEO mindset (you’ll also have access to the recordings of the training modules for the Expansion pod as well)
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6 months of high-level, anti-hustle and inclusive business coaching
1 x 60-minute session (with me) to be used anytime during the 6 months
3 pod calls a month with me with a guaranteed hot seat on each call
Calls for this pod will be the first three Thursdays at 12 pm EST.
1 monthly office hours session with vp
6 x 30-minute 1:1 sessions with Support Coach, vp wright to be used each month
Support + accountability within the FB community
Monthly themes and training where we’ll cover topics such as your suite of services, scaling, hiring/firing team, and other super sexy CEO topics (you’ll also have access to the recordings of the training modules for the Essential pod as well)
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What you'll get
3 pod calls a month with Shannon w/ a guaranteed hot seat
Monthly 30-minute 1:1 sessions w/Shannon
Monthly 3 Hour Strategy Session + Coworking Session w/Shannon
Monthly Inclusive Business Strategy Session with DEI Coach, vp wright
Monthly operations office hours with my OBM, Hannah Taylor Asp
2 virtual retreats through the program
Daily support + accountability within the FB community
Access to the Mastermind Vault with trainings & resources
Quarterly 90 day business planning sessions to map out your launches
What you'll get
What you'll get
What you'll get
Pricing:
$1000/month for 5 months
Join the Mastermind
The Mastermind is for YOU if you're a coach or service provider and desire mindset, strategy, and business support to streamline your processes, nail your messaging, and learn how to confidently sell so you can create consistent cash flow in your business. You're ready to learn the essential foundational strategies every business needs to see long-term success.
3 pod calls a month with Shannon w/ a guaranteed hot seat
Monthly 30-minute 1:1 sessions w/Shannon
Monthly 3 Hour Strategy Session + Coworking Session w/Shannon
Monthly operations office hours with my OBM, Hannah Taylor Asp
2 virtual retreats through the program
Daily support + accountability within the FB community
Access to the Mastermind Vault with trainings & resources
Quarterly 90 day business planning sessions to map out your launches
What you'll get
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Investment:
$1500/month for 6 months
- 6 months of high-level, anti-hustle and inclusive business coaching
- 3 pod calls a month with me with a guaranteed 10-minute hot seat
- 1 private 1:1 session with Support Coach, vp wright each month
- 1 monthly office hours session with vp
- Support + accountability within the FB community
- Weekly accountability check-ins to help you stay on track
- 3 virtual retreats for goal setting, mapping out strategy, and dialing in your mindset
What's Included:
$1000/month for 6 months
Join the Mastermind
The Mastermind is for YOU if you're a coach or service provider and desire mindset, strategy, and business support to streamline your processes, nail your messaging, and learn how to confidently sell so you can create consistent cash flow in your business. You're ready to learn the essential foundational strategies every business needs to see long-term success.
Breakdown of the Program
Bonuses
when you join
the Mastermind
You'll also get these exclusive bonuses...
The 8 Module money mindset course
Conscious Money
The Course
A digital course for coaches, consultants, and service providers who want to master their money with intention so they can earn more, stress less, and create the life they fucking love.
(they / them)
The AI- Powered Content Mastery
FREE ACCESS to Hannah Taylor Asp's AI Workshop to next level content.
With the high demand for content and visibility - I am about to peel the curtain back on my personal 5 step process to repurpose your voice and words to create powerful content that can help you connect more, and ultimately sell more.
In This Workshop, You'll Learn My Five-Step Process to transform the way you create and repurpose content with ease using AI, while keeping your voice and magic intact.
FREE TRAINING
The AI- Powered Content Mastery
FREE COURSE
But wait...there's more!
+ Access to all of the group coaching programs I launch during your time in The Mastermind, like Anti-Hustle Business School, Marketing Magic, and Conscious Money
+ Access to any masterclasses, workshops, or trainings I do while you're enrolled in The Mastermind
+ Access to all past guest experts and bonus training calls so you have a whole arsenal of information around LLC formation, money management, bookkeeping, inclusive business strategies/marketing
Jelan Agnew
Jelan's story
meet our support coach
Business coach, wellness consultant, and tedx speaker
Multiple 6 Figures
From Burnt Out to
You wouldn't have recognized me in January 2020. I was working as a contracted-employee for someone else’s million dollar coach training company, busting my ass working 60+ hours a week. To accept this position, I pressed pause on my own coaching business that I’d spent 5 years building. I had to watch what I said online and shrink myself because I was representing someone else’s brand. Yet that time, energy, and effort was not at all reflected back to me in my bank account.
My employer didn’t give AF that I was burning out, uninspired, and unable to access my creativity. Everything felt hard. Desperate to relaunch my biz, and on the edge of a meltdown, I left that company in February of 2020 and committed to (re)doing business differently.
This is how I unleashed my own potential
No bro BS. And absolutely no.fucking.hustle.
Hannah Taylor Asp
meet your Systems Support
Hannah Taylor Asp is an OBM, business strategist, embodiment coach, and has been in the coaching world since 2017. With a proven track record of helping entrepreneurs reach next level financial and freedom goals. Hannah’s approach is deeply rooted in aligning business success with personal fulfillment.
Inside the mastermind, she combines practical business strategies with holistic support, empowering clients to design impactful, anti-hustle businesses that work for their lives, not against them. Hannah’s experience spans a range of industries, and she has a talent for cutting through complexity, guiding you to find easeful tech solutions.
Beyond strategy, Hannah integrates innovative tools like AI to support clients in scaling efficiently, allowing them to serve their audiences with greater ease. Hannah will help you tackle everything from tech questions to strategic planning. Whether you need guidance on funnel planning, setting up efficient workflows, or troubleshooting tech issues, she’ll work closely with you to ensure everything runs smoothly. Hannah’s role involves hands-on support in collaboration with Shannon covering all aspects of your business setup and strategy. She is committed to supporting you in streamlining your systems, setting up your tech stack, and aligning your operations with your business goals to support seamless growth and impact.
Kevin & Niccolò
Meet Your Anti-Hustle Dream Team
Kevin is the king of anti-hustle and an absolute master of making an entrance. As soon as he hears the soft chime of a Zoom meeting opening up, Kevin knows it’s time to shine. With his signature fat, fluffy presence, he’ll glide into view, ensuring everyone gets a moment to bask in his chill vibes. Kevin is a true expert in the art of relaxation, and he’s not shy about it. Whether he’s sprawled out in the bungalow, lounging like he owns the place, or staring into space with his “I refuse to rush” gaze, he lives and breathes the anti-hustle philosophy. Work hard? Kevin thinks not. His motto? "Less grind, more unwind." Kevin is here to remind us that life is better when you take it slow, indulge in naps, and let the world come to you. And trust us, it works—his effortless charm has earned him fans far and wide. Kevin knows that doing nothing is, in fact, an art, and he’s a living masterpiece.
Kevin
Nico is the enigma of the company, an undercover agent of charm and a silent yet powerful presence. While he prefers to stay behind the scenes, don’t let that fool you—Nico is a high achiever with a knack for making an impact from the shadows. He’s the go-getter who roams the streets of Italy with a sense of purpose, savoring his freedom and soaking up every ounce of adventure. Yet, he has a flair for the dramatic: he’ll suddenly pop into calls just to give his “superior judgment” look to everyone in the room. Nico’s surprise visits keep everyone on their toes, reminding them that he’s always watching and assessing… silently, of course. His favorite activities include sneaking into new spots, exploring his surroundings with the confidence of a seasoned traveler, and casting his judging gaze over unsuspecting Zoom participants. It’s all part of his charm—Nico is equal parts mystery, mischief, and poise. His occasional appearances are a reminder that true greatness sometimes works in the shadows and occasionally steps into the spotlight… just to keep us all in line.
Nicocolò
The Mastermind is for you if:
You’ve got ambitious dreams for your business and are done waiting—you’re ready to take strategic, focused action to make them real.
You’re over the rollercoaster of inconsistent income and want reliable, abundant cash flow that sustains and grows your business.
You value expert guidance from someone who’s built lasting success—and want that same kind of impact in your own business.
You’re eager to break past your comfort zone, embrace new strategies, and take smart, intentional risks that will elevate your growth.
You’re looking for a program that aligns with your core values and champions inclusivity, anti-racism, and genuine connection.
Are a TERF, anti-trans, homophobic, racist, or don't believe we ALL deserve to live in a society that values ALL humans. None of my programs are a good fit for you.
You prefer working solo and don’t thrive in a collaborative, group-oriented environment.
You’re attached to “bro marketing” tactics, relentless hustle, and aren’t ready to shift into a more sustainable, authentic approach.
You’re looking for a space exclusive to women and femmes, rather than an inclusive, mixed-identity community.
You don’t resonate with or support anti-racist values and inclusive business practices.
You’re sensitive to strong language or have an issue with the word fuck—because it’s going to come up.
It’s not for you if you:
Val Jones
meet our support coach
While in the Mastermind, Val sold out her 1:1 program, a group program, AND a retreat and ran out of things to sell. Next level problems, baby!
Val's Story
Decondition from
corporate culture &
toxic productivity
Learn to trust yourself
fully by overcoming fears and doubts
Develop an unshakable
money mindset, establish
healthy money habits and
Raise 👏🏻 Your 👏🏻
MF 👏🏻 Prices! 👏🏻
Craft high-converting
content and stories that
speak directly to
your ideal clients
Learn how to sell
from a place of alignment and integrity
Launch without the
burnout that depletes your
energy and creativity
What would you do with more
ease, rest, and play as a business owner?
INVESTMENT
$1000/month
I AM SOOO IN!
*In order to share the profits from my unearned privilege, each month a percentage of my income is invested into organizations that are focused on the liberation of Black and brown people. For 2024, the organizations I have chosen are The Abortion Fund + The Loveland Foundation
6 months of high-level, anti-hustle and inclusive business coaching
1 x 30-minute session (with me) to be used anytime during the 6 months
3 pod calls a month with me with a guaranteed hot seat on each call
Calls for this pod will be the first three Wednesdays at 1 pm EST
1 monthly office hours session with vp
Support + accountability within the FB community
Monthly themes and training where I will teach you about the most important things you need to have set up in your business like refining your offer, mastering sales, and your CEO mindset (you’ll also have access to the recordings of the training modules for the Expansion pod as well)
+
+
+
+
+
+
+
6 months of high-level, anti-hustle and inclusive business coaching
1 x 60-minute session (with me) to be used anytime during the 6 months
3 pod calls a month with me with a guaranteed hot seat on each call
Calls for this pod will be the first three Thursdays at 12 pm EST.
1 monthly office hours session with vp
6 x 30-minute 1:1 sessions with Support Coach, vp wright to be used each month
Support + accountability within the FB community
Monthly themes and training where we’ll cover topics such as your suite of services, scaling, hiring/firing team, and other super sexy CEO topics (you’ll also have access to the recordings of the training modules for the Essential pod as well)
+
+
+
+
+
+
+
+
What you'll get
- 3 pod calls a month with Shannon w/ a guaranteed hot seat
- Monthly 30-minute 1:1 sessions w/Shannon
- Monthly 3 Hour Strategy Session + Coworking Session w/Shannon
- Monthly Inclusive Business Strategy Session with DEI Coach, vp wright
- Monthly operations office hours with my OBM, Hannah Taylor Asp
- 2 virtual retreats through the program
- Daily support + accountability within the FB community
- Access to the Mastermind Vault with trainings & resources
- Quarterly 90 day business planning sessions to map out your launches
What you'll get
What you'll get
What you'll get
$1000/month for 5 months
Join the Mastermind
The Mastermind is for YOU if you're a coach or service provider and desire mindset, strategy, and business support to streamline your processes, nail your messaging, and learn how to confidently sell so you can create consistent cash flow in your business. You're ready to learn the essential foundational strategies every business needs to see long-term success.
I AM SOOO IN!
What could you do with more
ease, rest, and play as a business owner?
JOIN US NOW!
$1000/month
Launch without the burnout
that depletes your
energy and creativity
Craft high-converting
content and stories that
speak directly to
your ideal clients
*In order to share the profits from my unearned privilege, each month a percentage of my income is invested into organizations that are focused on the liberation of Black and brown people. For 2023, the organizations I have chosen are The Creative's Corner Support Fund, The Loveland Foundation, Movement for Black Lives, and National Bail Out Fund*
Host expansive and exciting
sales conversations that
keep you in alignment
and integrity
Develop an unshakable
money mindset, establish
healthy money habits and
Raise 👏🏻 Your 👏🏻
MF 👏🏻 Prices! 👏🏻
Learn to trust yourself
fully by overcoming
beliefs and fears
Decondition from
corporate culture &
toxic productivity
Derek O'Shea
Derek's story
meet our support coach
Healer & Transformational Coach
Questions?
I've read through the sales page but I still have questions. Can we talk about this so I can make a decision?
A mastermind by definition is a space for people to come together to share their knowledge and expertise, and to network and build relationships that will help them in their personal lives and businesses.
I have created this mastermind to bring people together from around the world, from all walks of life, to learn from and connect with. My clients have made lifelong friendships, become business besties, have hired one another, and have even partnered together to create podcasts and programs together. THIS is exactly what a mastermind is for!
While there is no set curriculum there will be monthly themes and we will cover a specific topic each month, but you're always welcome to come to the coaching calls with a request outside of the theme. One gap I saw after running this mastermind for several rounds was a lack of focus and an opportunity to have some themed calls so there is a bit more of a focus each month.
The pod calls with Shannon are the first three Wednesday's at 1 pm EST. The pod is capped at 12 people. Each client gets a designated hot seat so they can get specific support on what they are working on. This is where you can bring your brags, questions, struggles, business and personal topics. You get to bring ALL of you to these calls.
These are mixed gender pods and all identities are welcome.
While I largely serve coaches, this mastermind is also for service-based entrepreneurs who are ready to have cash overflow. I help all of my clients refine their offers, get clear on their messaging, decondition from toxic productivity and hustle culture, and learn how to take exquisite care of themselves so they can deeply serve their clients. Some of my clients have also been therapists, hypnotherapists, hairstylists, salon owners, consultants, web designers, photographers, authors, accountants, writers, and virtual assistants.
If you have a service that you provide, then this Mastermind is for you!
I know that 6 months can sometimes feel like a big commitment. But if you’re in it to win it, 6 months is a drop in the bucket if it means you’re going to learn how to run a sustainable, anti-hustle based business where you create consistent cash flow, and implement systems and strategies in your business. In fact, many of my clients stay on for multiple rounds of the Mastermind to get the maximum results.
Results take time and nobody knows when you'll hit your stride. The perfect person for this Mastermind is someone who understands this and knows that there's no such thing as an overnight success.
This mastermind is unique in that it is led by an International Coaching Federation Credentialed Coach who has undergone extensive coach training program and obtained multiple coaching credentials. This means that the mastermind not only offers business coaching but also coach training and mentoring, making it a comprehensive resource for individuals looking to build, grow, and scale their business. The focus is on developing technical coaching skills to improve confidence as a coach, as well as learning how to streamline systems and simplify processes to become a better business owner. With this one stop shop approach, there are no other masterminds that offer such a comprehensive and well-rounded approach to coaching and entrepreneurship.
By completing my coaching certification it means I have training in the core competencies such as creating client accountability, measuring success, active listening, and powerful questioning. I’ve gone through trainings on the code of ethics, and general life coaching. All of this training and experience help me hold space, get better results, and allow me to support my clients beyond their business. Life doesn’t stop when you’re launching. My general life coaching training allows me to support my clients through other life circumstances that come up too.
I get it! I live in Italy and it's really hard to have calls at times that work for every time zone.
The clients who get the best results are the ones who show up to every single call with a question/coaching request so we can dive into their business, mindset, and strategy. The calls are 2 hours long and while it would be great if you could be on the whole call the get the most value, one thing clients have done is to show up for their hot seat and then hop off when they need to and then watch the replay later, or not. Whatever works for you.
Only can decide if this is a good fit and if it's worth setting your alarm for.
Well, you’re here for a reason, so there's that. If you’ve read through this long ass sales page and you’re at the FAQ part, then there’s something that’s calling you, because that’s serious fucking commitment right there.
How do you usually make big decisions? How do you tune in to your intuition?
Sleep on it. Get quiet. Do some journaling. Where do you want to be in the next 6 months? How much money do you want to be making? What do you want your business model to look and feel like? Who do you have to be to invest at this level?
And then decide.
Decide that you get to have this. Decide that you’re the kind of coach who invests in coaching and your business at this level. Decide that it's the best investment you've ever made. Decide that you're ready.
Successful people make decisions based on where they want to be, not where they necessarily are at the moment. Remembering that has changed how I make my own decisions and the trajectory of my own business.
Operations office hours are for you to get the tech and implementation support you need! Hannah can help you map out your funnels, and show you the most easeful way to get them into action now. Need to set up a new course but don't know which platform is best for you? We have you covered! In our Office hours group calls, we cover anything that is coming up for you after our group sessions, or 1:1 calls. Know that you have a tech expert and online business strategist with over 7 years of experience in the coaching world at your disposal every single month! This type of support in programs is typically something you have to pay extra for, but we knew how needed this was and we included in right inside of the mastermind for you to get the implementation and tech support you need.
Can we talk coach-to-coach for a sec?
I remember being in your shoes when I joined my first mastermind in 2021. It can feel like a HUGE financial risk. But personally, joining a mastermind is when the trajectory of my business changed.
I AM SOOO IN!
A mastermind amplifies that shit. It’s about the accountability to power through when doubt creeps in. It’s a safe(r) space for us to collectively heal sisterhood and sibling-hood wounds by being in a community; by being witnessed. This mastermind will open the doors for alliances, collaborations, and friendships you may not have had before.
And while no ethical coach can guarantee results, I can assure you we give you our all and will give you the tools and strategies to help you have the cash overflow you've going after.
We have higher level conversations. We feed off the collective energy to stay inspired and skyrocket your growth. We unleash your untapped potential, and you become limitless.
Bottom line: this mastermind is fucking transformational.
You *do* know enough. You *are* qualified enough. Your clients really *get* results.
