$1297
3 months live support
Business School
Anti-Hustle
Want a chill AF business that pays well, gives you plenty of breathing room, and lets you travel (or nap) whenever the mood hits? Biz School teaches you the simple, foundational strategies you need to build a profitable, anti-hustle business—so you can stop working so damn hard and start living your best life.
for coaches, creatives +
service providers
Our next live cohort starts on April 1 and runs for 3 months.
Live coaching calls are the first 3 Tuesdays of the month at 10 AM PT /
1 PM ET / 7 PM CET.
or service provider
If you're a coach, creative,
and you’ve looked around, chances are you’ve been getting all kinds of messages about all of the things you ‘need’ RIGHT NOW in order to have a successful and profitable business.
I'm In!!
A website and opt-in
A welcome sequence and funnel
Fancy branding, the perfect fonts + colors
Be everywhere on all of the social platforms
Multiple offers so you can make your work more accessible to everyone
Evergreen products and programs
Branded graphics
A Private Facebook group
Weekly newsletters
to this advice + trying to execute all of this on your own you're feeling...
and chances are if you're listening
overwhelmed, confused + are on your way to burnout!
Imagine building a business
full-ass messy and foul-mouthed human self.
algorithms
over-complicated funnels
needing a huge audience to make money
having to show up perfectly polished
Where you don't obsess about
and you get to be your
students who joined
Sold-out signature 1:1 coaching program with a waitlist
Created a group coaching program that allowed them to leverage their time while supporting more of their community
Made enough money to quit their job
Generated enough income to bring on team members
Felt more grounded and at ease in their business
Sold out multiple offers including 1:1 and a group coaching program
Increased their rates and were able to confidently show up on sales calls
Designed EPIC VIP days that created massive results for their clients
Learned how to take time off so that they can experience the time/location freedom they've been journaling about
Here are some of the results
Anti-Hustle
Biz School
achieved:
Want some of this for yourself?
Hell yes i do!
I get it, I’ve been there…
☠️ working 60+ hour workweeks, running someone else’s million-dollar biz
☠️ burnt the fuck out, uninspired, and unable to access my creative flow, which meant business felt hard AF
☠️ stressing about numbers and conversion rates and spreadsheets, trying to be on all of the socials all of the time
☠️ my time and effort invested into somebody else's million-dollar biz was not reflected back to me in my own bank account
When I left that company in February 2020 and relaunched my coaching business, I knew I needed to do things differently. I had been coaching for 5 years and I had tried the whole bro marketing BS (funnels, newsletters, content calendars, and all the courses, programs, and opt-ins)…
I decided to do a 180 by putting play at the top of my priority list—because honestly, working less and playing more sounded way more fun and sustainable. I swapped out the hustle for naps, mid-day coffee dates with friends, and plenty of adventures, and haven't looked back. I made pleasure, play, and rest top priorities and then watched my business blow TF up in the BEST possible way. I want this for YOU, too. I'm here to show you how.
In January 2020 I was:
Three years later...
🔥 Since February 2020, my company has brought in over $735k cash. which allows me to live the slow and simple life in Italy I'd been dreaming about for 20+ years.
🔥 I see clients just 3 days a week and take an entire week off every single month to chill, travel, dive deep into my own healing, or catch up on passion projects. Sometimes that looks like me lounging in bed all week, and other times it means hopping on a flight to the Caribbean—because as a childless cat lady, I can.
🔥 I don't hustle because I'm strategic. I've streamlined my systems, simplified my strategies, and actually practice what I preach (because, spoiler: it works). The result? My clients get amazing value, real impact, and I get to stay chill AF.
🔥My anti-hustle business model lets me run a spacious, profitable business from anywhere in the world, which gives me the freedom to travel, prioritize rest, and still consistently hit six figures.
🔥 I get to support badass humans all over the world who are doing powerful, deeply needed work in their communities. I'm seriously living a 'pinch me' life that is such a dream come true. Sounds super cheesy, but it's legit the best thing ever. And I get to help my clients have their own version of this. THE BEST!
Building Someone Else’s Biz, Roller Coaster Income + Stressed TF Out
Running MY Multiple 6-Figure Biz While Taking 12+ Weeks Off a Year
Before
After
Building Someone Else’s Biz,
Roller Coaster Income + Stressed TF Out
Before
Building My Multiple 6-Figure Biz While Taking 12+ Weeks off a Year
After
02
Create Your Irresistible Offer
Discover your unique process from taking clients from Point A to Point B so that you can confidently talk about the benefits of the program and the transformation you provide and attract dreamy AF clients. You’re going to get the most out of this program if you have an idea about what you want to offer, you just need help putting it all together and launching it.
What's Covered in This Self-Paced Course:
Sign me up!
module two:
03
Mindset + Embodiment
Learn how to shift the beliefs that aren’t serving you and that are holding you back from showing up and deeply serving your community. Practice embodiment exercises that you can use to calm and regulate your nervous system as you take your business to the next level.
module three:
04
Pricing + Sales
Explore your pricing structure, learn how to intuitively price your programs and courses, create a Fast Action Bonus, incentives, and early-bird discounts for your programs. Get comfortable talking about the investment and learn how to show up powerfully on your sales calls.
module four:
05
Pleasure, Play, + Rest
Discover what it means to lead with pleasure + play so that you can build a business that actually feels good and doesn’t lead to burnout. Learn how to schedule your work around your play so you can take time OFF to enjoy the money you’ll be making!
module five:
06
Marketing + Storytelling
Learn how to use your personal story to talk about the work you do in the world so that sales calls feel like you’re just catching up with an old friend. Find a way to market your business in a way that works for you AND allows you to stay consistent and energetically aligned
module six:
07
Launching Your Program
Unlock the secret to mastering program launches! Follow this strategic framework and make each launch easier than the last with little effort. Stop playing guessing games when it comes to your business - get results-driven techniques tailor made for you instead!
module seven:
01
Vision + Values
This first module will show you how to break away from the hustle and design an anti-hustle business with your own values as guiding principles. Here's where it gets real creative—envision what YOUR definition of success looks like and create a badass blueprint for achieving those goals! You'll also learn how to build an ethical and equitable business model that prioritizes transparency, integrity, and sustainability—so you can make great money while doing right by your clients and yourself.
module ONe:
module two:
Create Your Irresistible Offer
Discover your unique process from taking clients from Point A to Point B so that you can confidently talk about the benefits of the program and the transformation you provide and attract dreamy AF clients. You’re going to get the most out of this program if you have an idea about what you want to offer, you just need help putting it all together and launching it.
A Self-Paced Course:
module two:
Mindset + Embodiment
Learn how to shift the beliefs that aren’t serving you and that are holding you back from showing up and deeply serving your community. Practice embodiment exercises that you can use to calm and regulate your nervous system as you take your business to the next level
module three:
Pricing + Sales
Explore your pricing structure, learn how to intuitively price your programs and courses, create a Fast Action Bonus, incentives, and early-bird discounts for your programs. Get comfortable talking about the investment and learn how to show up powerfully on your sales calls.
module four:
Pleasure, Play, + Rest
Discover what it means to lead with pleasure + play so that you can build a business that actually feels good and doesn’t lead to burnout. Learn how to schedule your work around your play so you can take time OFF to enjoy the money you’ll be making!
module five:
Marketing + Storytelling
Learn how to use your personal story to talk about the work you do in the world so that sales calls feel like you’re just catching up with an old friend. Find a way to market your business in a way that works for you AND allows you to stay consistent and energetically aligned.
module six:
Launching Your Program
Unlock the secret to mastering program launches! Follow this strategic framework and make each launch easier than the last with little effort. Stop playing guessing games when it comes to your business - get results-driven techniques tailor made for you instead!
module seven:
SIGN ME UP!
Vision + Values
This first module will show you how to break away from the hustle and design an anti-hustle business with your own values as guiding principles. Here's where it gets real creative—envision what YOUR definition of success looks like and create a badass blueprint for achieving those goals! You'll also learn how to build an ethical and equitable business model that prioritizes transparency, integrity, and sustainability—so you can make great money while doing right by your clients and yourself.
module one:
If you're over hustle-culture, bro marketing, and burnout—and you're craving a chill, profitable business built on simple strategies that actually feel good (and work!)—you've landed in exactly the right place.
Because business should fit your life, not the other way around. Let’s build something you'll actually love.
in Anti-Hustle Biz School, you'll learn the foundational skills you need to make money, book dreamy clients worldwide, and still have tons of space to rest, travel, and play.
in Anti-Hustle Biz School, you'll learn the foundational skills you need to make money, book dreamy clients worldwide, and still have tons of space to rest, travel, and play.
Biz doesn’t have to suck.
the details
3 Live Coaching Calls a Month w/ Shannon
Pre-Recorded Training Videos + Workbooks
designed to give you clear, actionable steps to build a profitable business—without the overwhelm. Each lesson is broken down into simple, strategic steps so you can implement right away and start seeing results fast.
A Private Facebook Community
Get daily support inside our private Facebook community—your go-to space for real-time feedback, accountability, and connection. This isn’t just another business group—it’s a tight-knit community of ambitious entrepreneurs who are committed to taking action. Share your wins, ask questions between calls, and get direct support from me and my team so you’re never stuck or second-guessing your next move.
are designed to give you the accountability, strategy, and mindset shifts you need to build momentum and grow your business with confidence. These calls are where real breakthroughs happen—whether it’s refining your offers, overcoming mindset blocks, or getting direct feedback on your next steps. All calls are recorded, so you’ll never miss a chance to get the support you need!
This is a self-paced course, meaning you can go through the lessons at your own speed while still getting the structure, support, and coaching you need.
For 3 months, you’ll have access to live coaching calls with me (NOT a team member or support coach), real-time feedback inside the private community, and direct support from me to make sure you’re implementing what you learn.
After the 3 months, you’ll have the option to continue with ongoing support at an exclusive alumni rate.
The Bonuses
A recorded Training with DEI Consultant vp wright about what it means to have an anti-racist and inclusive business and how to incorporate more inclusive marketing into your business
Inclusive Business Strategies
Money Management + Profit First
with Rebecca Samuels, CPA, Pythagus, LLC to talk about how to start paying yourself first, what you can and can't write off for taxes, and bookkeeping 101
Money Management + Profit First
Business Incorporation 101
pre-recorded training with Nellie Akalp, CorpNet
Just getting started and not sure if you should start a sole prop or an LLC? Then this training is perfect for you!
New Coach Biz Bundle
How to Get a Coaching Request
Sample Welcome Packet
Client Onboarding Sequence
15 Ways to Get Hired Now
Leads list template
(she/they)
(she / her)
(she / her)
This IS for you if...
You're a coach, creative, or service-based entrepreneur who wants to go big but not get dragged down by the hustle and stress of modern day business life. You want to move out of one off sessions and create predictable income with packages.
You're bold, brave, and looking for a powerful, inclusive space that honors anti-racist values.
You have gone through coach training or have already been coaching in some capacity and know that the world needs your work. This program is ready to take YOU and your amazing business skills to the NEXT LEVEL!
You're ready to stop guessing and start crushing your biz goals. Get the ultimate map for success - no more wasting time on trial & error. It's time to make money, create an impact, and watch those wildest dreams transform into reality!
Your Tuition:
I'm in
fuck Yes
Let's do this
pay in full
6 payments of:
12 payments of:
$1297
$237
$118
This isn’t just another course you’ll buy and never finish. This is a guided, high-touch program designed to help you take action, stay accountable, and actually see results in your business.
If you’ve been spinning your wheels, second-guessing yourself, or struggling to turn ideas into income—this is for you. No fluff, no wasted time—just the exact steps and support you need to build a business that actually makes money.
Calls are the first 3 Tuesdays of the month at 1 pm ET
(2 weeks telegram support for a PIF bonus)
Join us now for the next cohort
Questions?
You don’t need a fully built business, but you do need an idea of what you want to offer. The whole point of Business School is to help you turn that idea into a real, profitable business. So if you’re clear on the kind of work you want to do, but you’re stuck on how to package, price, and sell it—you’re in the right place.
This is my first Live group program with you. Explain to me how this works. What happens after 3 months?
Cohorts start in January, April, July, and October. Each cohort is 3 months long. You'll have access to the group calls, Facebook community, and the content portal.
At the end of the program, you’ve got options:
✅ You can take everything you’ve learned and go build your business on your own. You'll lose access to the calls and the Facebook group.
✅ You can continue getting coaching & support as an alumni:
$147/month: Ongoing coaching & community access
$197/month: Includes access to my OBM & operations office hours
That depends on your schedule and priorities—but here’s what I’ll say: you get out of it what you put into it. I know you have a life. Kids, a job, a partner, responsibilities. That’s why I’ll teach you how to focus on what actually moves the needle—not waste hours tweaking your Canva graphics. If you can commit a few hours per week and focus on the right things, you’ll see progress.
This is a Business School, which means I’m not just handing you a course—I’m teaching you how to actually implement it.
✅ Instant Access: The moment you make your first payment, you get full access to all course materials and bonuses. You can move through the modules at your own pace—fast or slow—depending on your schedule and needs. Because of this, there are no refunds.
✅ Live Coaching Calls (3x per month): These are open Q&A + coaching calls where you can bring your questions, get feedback, and receive direct coaching on anything business, marketing, mindset, or strategy-related. Because everyone will be at different stages, there’s no restriction on what you can ask. Whether you need help refining your offer, improving your sales calls, handling mindset challenges, or making strategic decisions, you’ll get the support you need.
✅ What We Cover in Q&A Calls:
These calls are for coaching and mentoring, and sometimes some additional training, so bring what you need help with, and I coach you through it in real-time. Common topics include:
- Sales & marketing strategies (content, messaging, pricing, offers)
- Backend business setup (processes, organization, systems)
- Light tech support (funnels, email marketing, automation tweaks)
- Sales calls & conversion help (handling objections, closing with confidence)
- Mindset & embodiment work (imposter syndrome, fear of visibility, self-trust)
These calls are your chance to get direct access to personalized coaching and guidance so you’re never stuck, second-guessing, or spinning your wheels.
Sorry, no refunds! My team and I put in a considerable amount of work to get ready for the program and to welcome you through the onboarding process. You’ll also have immediate access to all of the modules, workbooks, bonuses and, depending on when you sign up, access to additional bonus calls, so no refunds! Click here to read the Terms and Conditions of the program. Please read through the Terms and Conditions so that you understand what you're agreeing to and what the process is if, for whatever reason, you're not happy, want to leave the program, or something else comes up for you.
Nope! This is an inclusive space, open to all genders and identities, because everyone deserves the opportunity to build an anti-hustle business.
This is an LGBTQIA+ affirming community and a brave space for neurospicy entrepreneurs, creatives, and visionaries. As a queer, AuDHD coach, I deeply believe in creating an environment where all humans—regardless of identity, background, or lived experience—can break free from hustle culture, escape toxic capitalism, and build businesses that actually support their lives. This is a NO TERF community and space.
If you’ve ever felt like traditional business spaces weren’t built for you, you’re in the right place.
